Probably the most important concept in business, and on your Etsy Shop, is to always push yourself just a little bit more each month to reach a new milestone. It's nice to imagine what your Etsy Shop could be like many years from now. But the only way to get there is to take small, realistic steps every day, and plan your goals for the next month.
1. Focus on your Etsy Shop & don't compare yourself to others
It's important to not get caught up in what everyone else is doing, or how successful some other Etsy Shop is right now. Instead, compare your own success over time, month over month, and grow slowly.
2. Stay focused & on a single path
If you don't set a monthly goal that you can easily achieve in the next 30 days, you're going to get distracted with things that simply are not going to work. And at the end of the day, even if you are doing something you love with your Etsy Shop, it really has to be amount making a profit and paying your bills. Otherwise, you're really just doing charity work & you may as well not even worry about making sales. Ultimately, your good creative, artistic decisions have to come out of a place where you can make a profit, pay your bills, and be a creative artist all at the same time.
3. Set a monthly revenue goal
Let's say your goal is to always improve your Etsy Shop Revenue by 20% each month. 20% growth does not sound like a ton of improvement when you look at it month-over-month. But within 12 months, the difference between your 1st month and 12th month is actually going to be quite a big difference. If you made $100 last month on Etsy, work really hard to hit $120 this month, and then $144 next month, and so on. This slow steady growth can become quite a larger number over time if you keep working at it.
4. Look at your sales and stats to help you move forward this month
When you choose to keep growing your Etsy shop every month, and you put together a plan on how to do that, you need make those growth decisions based off of what is actually working - not off of brand new ideas that have no basis for them. Your growth must be small. It must be based on what you have seen work on your own Etsy Shop, and it should not be based on mere guesses. Here are some things to look at:
- What are your Etsy Stats telling you?
- What are your best selling items of all time?
- What are your best selling / trending items in the last 30 days?
- What are customers asking for that you are not offering right now?